Strategic Marketing and Communications

We are a team of strategic thinkers and creative practitioners who develop branding, marketing, and communications tools to impart strategic messages that enhance and promote the reputation of Westchester Community College. We strengthen the college’s connection to valuable audiences through storytelling that shares the best of WCC and promotes engagement around the college’s mission, vision, and values. The Creative Communications Office and Web Office are divisions of the Strategic Marketing and Communications Department, which ultimately reports to The President’s Office.

Our tool kit includes marketing consultations, creative services (including photography, video, social media, electronic signage, print design, and email), web management (including webpage design and updates), advertising media plans, and media relations.Unsure of where to start? Reach out for help.

If you need an email, social media post, or other marketing content designed and created:
submit a creative request
If you need to share your WCC event through the event calendar, Viking Weekly email newsletter, and social media:
submit an event communications request
If you need to update or create a pages on the website (For further details, or to discuss a project, please email Patrick here: pd25@sunywcc.edu) and
submit a website update request

Media Inquiries

We handle media contacts in a prompt, professional manner. Call Mark Stollar at 914-606-6638 or email mark.stollar@sunywcc.edu to connect with the college about local sources for a story, press releases, or any other media-related inquiry.

Resources

The Westchester Community College Style Guide provides standards for design and writing to be used when marketing the college’s programs and services. This guide helps the college’s various offices and units promote themselves, and the college, using a consistent graphic and verbal identity in line with the college’s mission.

You can access important assets like the logo, templates for both printed and digital materials, and business card information through the Downloads and Resources section of the Style Guide.

Event Kit Check-out

We lend out branded materials for use at official college events or official booths. The materials in the event kit are a photo back-drop, podium banner, and tablecloths. Event kit check-out is temporarily suspended.

Publications

Publications we’ve created can be viewed online on the Publications page. These publications can be shared to support your communication and recruiting needs. If you need printed copies to distribute, reach out to us.

Social Media

We manage the college’s official social media pages and encourage you to follow us:

Contact

For detailed contact information for the Strategic Marketing and Communications Department, visit our contact page.

Westchester Community College, State University of New York