Voice
Brand Voice Keywords
Our brand voice is a combination of character, language, tone, and purpose that reflects the college’s mission.
These keywords help shape our voice:
Accessible
Be clear and easy to understand. Break down complex ideas into precise language.
High Quality
Demonstrate the exceptional resources we provide students and the community. Use specific data and examples to emphasize the value of a Westchester Community College education. Remember to show, not tell.
Diverse
Impart the genuinely diverse environment of our locations and programs. Consider the many viewpoints that make up Westchester Community College.
Technical Writing: Course and Program Descriptions
When writing for technical applications it is important to maintain clarity and use precise language. Tone should be less emotionally driven when writing for technical purposes such as the Catalog.