Brand Voice Keywords
Our brand voice is a combination of character, language, tone, and purpose that reflects the college’s mission.
These keywords help shape our voice:
Be clear and easy to understand. Break down complex ideas into precise language.
Demonstrate the exceptional resources we provide students and the community. Use specific data and examples to emphasize the value of a SUNY Westchester Community College education. Remember to show, not tell.
Impart the genuinely diverse environment of our locations and programs. Consider the many viewpoints that make up SUNY Westchester Community College.
Technical Writing: Course and Program Descriptions
When writing for technical applications it is important to maintain clarity and use precise language. Tone should be less emotionally driven when writing for technical purposes such as the Catalog.