22 BOOSTING SEO FOR JOB SEARCH SEO, or search engine optimization, is the process of increasing the quantity of organic traffic to your website, blog or social platforms through search engine results. Put simply, it’s about making sure that you and your work appear at the top of the Google search results when a potential employer is on the hunt to fill a position. It’s a way for employers to discover new talent, meaning prospective recruiters may reach out to you. It also means that when a recruiter searches for your name, your owned-properties are the first to appear in a search. Boosting your SEO results takes time, but by creating strong job or industry-related content that is shared across all your social platforms, it’s doable. Consider doing some research or taking a class on the keys to boosting your digital visibility. RESEARCH BUSINESSES OR EMPLOYERS Researching businesses or employers on social media before you get started is a smart idea because it can give you a direction for your job search. RESEARCHING CAN HELP YOU • Identify companies that may be hiring in your field • Focus your job search on employers whose values reflect yours • Identify what key words you should include in your social media profiles • Target your cover letter and resume based on the information you find • Learn who the most important people are that are currently working for the company so that you can follow them WHAT TO RESEARCH • Primary mission of the company • Services or products that they provide • Work environment • Hard and soft skills that employees should have • Job descriptions of your preferred position KEY SOCIAL MEDIA PLATFORMS TO USE DURING YOUR JOB SEARCH The Internet is full of social sites and any one of them may be beneficial to you and your job search, depending on your interests and career field. Here are a few websites you may consider joining in order to strengthen your online presence. LINKEDIN LinkedIn is a social network for people looking to find new opportunities, grow their careers and connect with other professionals. In a recent survey done by Jobvite, 92% of recruiters that are actively searching for candidates online have hired a new employee through LinkedIn. Businesses claim that they are using LinkedIn as either their primary or exclusive job-posting website. Your profile must reflect how exactly you are relevant for the job position you are seeking. It should answer each of the following questions: Do you have the hard and soft skills required to hold this position? Do you have the talent and experience? Does my profile accurately highlight these strengths? Does your profile picture look professional and representative of the type of job you are seeking? If the answer to all of these questions is ‘yes,’ then your LinkedIn profile is off to a good start. Make your LinkedIn profile stronger by studying each job description you’re interested in and including the same key words in your LinkedIn profile. This will make it easier for businesses to find your profile when they search using those key words. Use LinkedIn to build relationships with individuals in your profession – and to highlight those relationships. Network by joining groups and following people who are connected to your career interests. Participate in discussions on relevant topics which will show your expertise and get the attention of businesses. Join your
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