23 college’s alumni page. This is a great way to keep up with connections, as you never know when you might need the help or advice from a former classmate or colleague. When putting together your LinkedIn profile, make sure that you have a professional-looking profile picture. Try to use the same picture on all of your other social media sites as well to maintain consistency. Ask past or present employers to write a recommendation for you to include on your page. Recommendations are a great way to make your profile stand out from the crowd and give you an edge over individuals who are lacking any recommendations. Finally, make sure your profile’s headline reflects the job you are seeking. Make yourself stand out from the crowd by including a branding statement about yourself that indicates why you are special and what you will bring to the table. Keep your headline and branding statement brief; it should entice people to view your profile. Branding statement examples: Sales professional positioned to draw on a record of achievement and success to deliver exceptional sales results. Passionate marketing manager who strives to provide clients with the optimum service they deserve. FACEBOOK With three billion active monthly users, Facebook remains the world's most popular social media platform. Make sure that your profile is complete. One of the most important things you can do is add your past work history and professional skills to the “About” section of your profile. Add your education and experience to your profile to connect with alumni that may be helpful in your job search. Clean up your Facebook page. Go through your previous posts and shares and change the settings to private if the posts are not something you would like a business to see. Or, if the post is particularly compromising to you, you may want to consider deleting the post entirely. Use Facebook lists. Facebook lists allows you to select who you want to see a status and puts them in a list. You can make lists for your job search friends, as well as your personal friends. Like, follow and engage with the pages of prospective companies. Many businesses now share job openings directly to Facebook. Keep in mind that plenty of businesses check your Facebook profile specifically to find reasons not to hire you. Taking this information into consideration, make sure to delete all posts that might make them cross you off their list. Some examples of compromising posts are: • Negative posts about employers • Confidential or proprietary information • Lying about your qualifications • Posts about alcohol, drugs or illegal activity • Discriminatory remarks • Poor communication or writing INSTAGRAM Instagram can be a great way to establish your own personal brand, demonstrate a marketable skill and enhance your overall digital savvy. Everyone interested in working in a creative field should have an Instagram account. Instagram shows off the kind of employee you would be in a manner that is more creative and visual than your Twitter, Facebook or LinkedIn accounts. PINTEREST Pinterest can be used to search for potential companies you may like to work for and to get a sense of the company’s culture by looking at their pin boards. You can post your resume as a visual portfolio, giving you an eye-catching resume that you can share online. Lastly, you can use this site to make connections by following
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