21 THERE ARE TWO PARTS TO BUILDING YOUR ONLINE PRESENCE 1. Establishing yourself on key websites 2. Creating online activity and content WHY IS HAVING A STRONG ONLINE PRESENCE IMPORTANT? Experts are suggesting that your online presence will end up replacing the traditional resume at some point in the future. Whether you agree with this prediction or not, it is still important to note the significance of a professional online presence to attract potential employers. According to Jobvite, an online software and recruiting corporation, 93% of recruiters have indicated that they were likely to look at a candidate's social media profile(s). Therefore, it is important to maintain a professional presence on your social media profiles. In addition, 42% of recruiters have reconsidered a candidate based on what they found about a candidate online, both positive and negative. Your online presence shows who you are, helps build trust and credibility between you and potential businesses, shows that you are passionate about your career field and helps distinguish you among jobseekers. GENERAL SOCIAL MEDIA TIPS KEEP IT CLEAN Remember, anything you put on your social media profiles can be found. If your profiles are not set to private, anyone, including potential employers, can see what you post or what you are tagged in. Even if your profiles are private, there is still the chance a potential employer could see it. More and more frequently, employers are actively seeking out prospective employees on social media to peruse their posts. Keep your content professional, clean and courteous. BE CONSISTENT WHEN YOU ARE ONLINE Make sure that the information on all of your social media profiles is the same. Being consistent is important because it makes it easier for employers to identify you. It is also important to keep your profiles up-to-date as information changes. HIGHLIGHT YOUR SKILLS ON SOCIAL MEDIA Share examples of your work on your social media accounts. Employers are interested in seeing what skills you have to offer, so make sure you showcase them online. HELP YOUR CONTACTS Network with your connections by writing them a recommendation on LinkedIn, introducing them to another one of your connections or sharing an interesting news article with them. The more you keep up this practice of helping contacts and constantly communicating with them, the more beneficial your social media experience will be. REACH OUT TO CONTACTS THAT HAVE HELPED YOU Whether this person simply left a nice comment on your blog post or helped you form a connection with a client, it is always important to say thank you. Showing your appreciation is not only professional and polite, but it will help them to think of you again when an opportunity emerges. QUALITY IS MORE IMPORTANT THAN QUANTITY Instead of focusing on being the account with the most followers, focus on creating meaningful relationships with those who you know will be a good contact. Before you form a connection with someone, ask yourself how this person might be beneficial to you or how you might be beneficial to them.
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