Interactive Technologies A.A.S. – Digital Marketing
The A.A.S. in Interactive Technologies (ITECH) Digital Marketing Track is designed for digital marketing students to complement their business studies. The program is an interdisciplinary program that prepares students for New Media careers. Students choose one concentration out of three: Digital Marketing, Web Design/Development (UX/UI), and Computer Animation and Game Design. The curriculum is designed for students who seek either an entry-level position of employment or transfer to a four-year institution. The program also serves recent graduates and professionals who want to enhance their skills utilizing creative emerging technologies.
Message from the Curriculum Chair
Welcome to this unique Interactive Technologies (ITECH) program that offers Digital Marketing students an opportunity to customize a digital media program that will enhance their business skills. By choosing the ITECH Digital Marketing Track it is best to choose from the recommended electives. You may explore other ITECH electives. The curriculum offers an interdisciplinary foundation that ensures that ITECH graduates will be successful content creators.
Track 1 - Digital Marketing is designed for marketing students to complement their business studies, covering social media marketing, website design (UX/UI) and digital media. Students will gain skills in photography, digital design and web programming in order to market, design and develop New Media products or services.
Track 2 - Web Design and Development (UX/UI) is designed for students interested in developing dynamic web pages. Students will learn current web applications to develop interactive digital media skills. Students explore today’s best practices in digital design, web programming and web administration. Their hands-on experience with user experience and user interface methodologies will help attain a position as a web developer.
Track 3 - Computer Animation and Game Design offers students the opportunity to develop hands-on skills in product design, motion design, game design and 2D and 3D computer animation. Students work collaboratively developing effective narratives and concept art. They will explore character development, interactive code and time-based digital media skills to develop exciting dynamic prototypes that will help launch a creative career.
ITECH graduates are encouraged to pursue internships and career opportunities in their field of interest. Be sure to join the ITECH student club New Media Group who meet weekly on Wednesdays to organize activities such as studio tours, guest and alumni lecturers and video gaming tournaments. Hope that you can join us in learning the emerging technologies that lead to rewarding careers.
Email me your questions. I look forward to meeting you to discuss the ITECH Digital Marketing Track and the electives that will best serve your creative, transfer and/or employment objectives.
Curriculum Chair: Prof. Deborah Krikun
Offices: Main Campus and Peekskill Extension - Center for the Digital Arts
Program Learning Outcome
About Westchester Community College
Nearly 33% of Westchester Community College students receive some form of financial aid. Financial Aid is available to students who qualify. In addition, the Westchester Community College Foundation offers $1.6 million in scholarships annually.
The Westchester Community College Athletic Department sponsors thirteen different intercollegiate athletic teams in various sports. The roster of sports offered includes Men’s Baseball, Women's Softball, Men’s and Women’s Basketball, Men’s and Women’s Bowling, Men’s and Women’s Cross Country, Men's Golf, Men's and Women's Track and Field, Men’s Soccer, and Women’s Volleyball. Visit the Vikings Athletics website for schedules, reports, and more.
We’re accessible: Public transit-friendly main campus and extension locations. Online classes for wherever you are. Valhalla (main campus); extension sites in New Rochelle, Mount Vernon, Yonkers, Shrub Oak, Mahopac, Ossining, Port Chester and Peekskill (Center for the Digital Arts) and White Plains (Center for the Arts).