8 SERVER APPLYING FOR AN ENTRY-LEVEL MARKETING POSITION I have used marketing and customer service skills in the restaurant field. In my most recent position, I marketed appetizers, desserts and other add-ons to customers. This added value to their dining experience while increasing profits for my employer. I would like to apply the same sales and interpersonal skills in the marketing position that you have posted. STAY-AT-HOME PARENT SEEKING POSITION AS MANAGEMENT TRAINEE As a parent of three active children, I know the importance of good time management and organization. These skills, along with exemplary leadership and communication abilities, will help me contribute to our mutual success when I join your management training program. MARKET YOUR RESUME Make sure you have developed an effective resume before you start marketing it. The goal is to get your resume into the hands of the right people — people who can make or influence the decision to hire you. Depending on where you are in your job search you may be contacting employers directly, making connections through networking or searching the Internet for opportunities. MARKETING YOUR RESUME AT DIFFERENT STAGES OF YOUR SEARCH WRITE EFFECTIVE COVER LETTERS Learn why thoughtful, well-written cover letters are essential and expected. Look at samples of these documents. NETWORK AND SHARE YOUR RESUME Follow the guidelines for distributing your resume effectively and appropriately in a variety of networking situations. DISTRIBUTE YOUR RESUME AT JOB FAIRS Job fairs are special events with their own rules for networking and distributing resumes. Learn what to expect. POST YOUR RESUME WISELY It’s tempting to focus on popular job boards like Monster.com. Also consider posting your resume on specialized websites that fit your skills. SUBMIT YOUR RESUME APPROPRIATELY Follow the rules for resume submission and the expectations the employer mentioned on the company’s website or in the job posting. NETWORK YOUR RESUME Research shows that about 80% of jobs are filled through networking. This is a great way to circulate your resume. Remember: networking is about establishing relationships and sharing information — not asking for a job. Here are some guidelines: • Before you offer your resume to a new contact, wait until you’ve established a relationship (offering it right away may be viewed as asking for a job) • Focus on getting information and referrals from your contacts, then use that information to do additional research and target your resume to a specific opportunity • Since there’s always a chance someone will ask for your resume, always have copies available when networking (make sure your resume is on high quality paper) • If a contact does ask for your resume and offers to circulate it for you, follow up promptly with a thank you note or email message (keep them informed on any resulting activity) The same resume etiquette applies when you’re using social networking tools such as LinkedIn.
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