www.sunywcc.edu/p www.sunywcc.edu/peekskill . peekskill@sunywcc.edu 16 ARTIFICIAL INTELLIGENCE FOR BUSINESS OWNERS (33 HRS) This is a non-credit, one-semester, remote, synchronous certificate program. Artificial Intelligence for Business Owners at the SUNY Westchester Peekskill Center for the Digital Arts is a practical program for freelancers, entrepreneurs, and decision-makers seeking to leverage AI for growth, efficiency, and innovation. No prior AI experience is needed. Learn to apply AI ethically in marketing, content creation, and strategy to stay competitive in today’s evolving business landscape. Students must register for the entire program at the time of registration. For details, www.sunywcc.edu/AI-Business Application form submission required, visit www.sunywcc.edu/peekskill-application Program tuition is $696. AI Fundamentals for Business Owners This introductory course is designed to give business owners a foundational understanding of artificial intelligence (AI) and its impact on various industries. Participants will learn about AI’s basic concepts, terminology, and potential applications in business. The course objectives will include core concepts and definitions of AI, identifying the key AI technologies and tools relevant to business, and the potential benefits and challenges of implementing AI. CE-BUS 2151PE Mon., Sept. 14, 6:00-9:00 pm. Leveraging AI for Business Growth This course explores how AI can drive business growth and innovation. Participants will learn to integrate AI into business strategies to improve efficiency, customer engagement, and decision-making. The course objectives include identifying AI applications that can enhance business processes, analyzing case studies of successful AI implementations in business, and being able to develop strategies for integrating AI into existing business models. CE-BUS 2152PE 2 Mon., Sept. 21-Oct. 5, (skip 9/28), 6:00-9:00 pm. AI-Driven Marketing and Customer Insights This course, focused on marketing professionals and business owners, covers how AI can transform marketing strategies and customer relationship management. Participants will learn to utilize AI tools to gain insights into customer behavior and preferences. The course objectives include understanding the role of AI in modern marketing, exploring AI tools for customer data analysis and segmentation, and developing personalized marketing strategies for AI insight. CE-BUS 2153PE 2 Mon., Oct. 12-19, 6:00-9:00 pm. AI-Driven Marketing and Social Media Content Development This course uses AI tools and techniques to develop effective marketing strategies and create engaging social media content. Participants will learn how to harness AI to enhance creativity, streamline content production, and optimize marketing campaigns. The course objectives include understanding the role of AI in marketing and social media content creation, exploring AI tools for content generation and campaign management, and developing strategies for using AI to enhance brand storytelling and engagement. CE-BUS 2154PE 2 Mon., Oct. 26-Nov. 2, 6:00-9:00 pm. AI Ethics and Compliance for Businesses This course addresses the ethical and compliance considerations when integrating AI into business operations. Participants will learn about ethical AI use, regulatory requirements, and how to ensure compliance. The course objectives include understanding the ethical implications of AI in business, identifying regulatory requirements related to AI use, and developing strategies for ethical AI implementation and compliance. CE-BUS 2155PE Mon., Nov. 9, 6:00-9:00 pm. Advanced AI Strategies for Competitive Advantage Designed for business leaders seeking to gain a competitive edge, this comprehensive course delves into advanced AI strategies and technologies. Participants will learn how to harness AI for innovation, market analysis, and strategic decision-making. The course objectives include exploring and developing advanced AI technologies and their business applications, developing strategies for leveraging AI for competitive advantage, and analyzing real-world examples of AI-driven innovation and transformation. CE-BUS 2156PE 3 Mon., Nov. 16-30, 6:00-9:00 pm. Non-Credit Certificates
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