peekskill . peekskill@sunywcc.edu SUNY Westchester Peekskill . 27 North Division Street . Peekskill NY 10566 . 914-606-7300 13 ELECTIVES Writing for Social Media-An In-Depth Workshop Master the art of writing effective, engaging content for social media. This course explores the relationship between audience, purpose, and message across a range of platforms. Students will analyze real examples to identify what makes content successful, develop criteria for strong social media writing, and apply proven strategies to craft compelling posts. Emphasis is placed on clarity, tone, and audience engagement. Through guided practice and detailed feedback, students will refine their writing skills and build confidence in creating content that resonates and drives results. CE-COMP 2227PE, $144. 2 Thurs., Oct. 29-Nov. 5, 6:00-9:00 pm Creating Simple Video Content for Social Media Learn how to create engaging video content that supports a clear marketing objective. This course introduces students to the fundamentals of video strategy, helping them define goals and translate ideas into compelling visual stories. Students will develop a storyboard and script aligned with a business objective, then produce short-form video content using accessible online tools and apps. Emphasis is placed on creativity, clarity, and audience engagement. By the end of the course, students will have completed a video project and developed practical skills for creating effective social media content. CE-COMP 2229PE, $144. 2 Thurs., Feb. 18-25, 2027, 6:00-9:00 pm. Non-Credit Certificates Social Media Marketing Gain the skills to plan, launch, and evaluate effective social media advertising campaigns. This course provides an in-depth introduction to paid social strategy, including setting budgets, identifying and targeting data-driven audiences, and creating compelling ad content. Students will learn how to track performance and measure campaign impact using key metrics. Through hands-on activities, templates, and guided instruction, students will develop and execute a complete social media ad campaign. By the end of the course, students will have practical experience and a strategic framework for successful digital marketing. CE-COMP 2224PE, $210. 3 Thurs., Mar. 4-18, 2027, 6:00-9:00 pm. Social Measurement and ROI Learn how to measure, analyze, and communicate the impact of social media strategies. This course provides a hands-on exploration of current tools and trends, covering both quantitative and qualitative methods for evaluating performance. Students will develop skills to interpret key metrics, assess campaign effectiveness, and translate results into clear insights for non-expert audiences. Emphasis is placed on connecting social media performance to organizational goals and strategic priorities. Through practical exercises and real-world applications, students will gain the confidence to demonstrate the value and return on investment (ROI) of social media initiatives. CE-COMP 2225PE, $210. 3 Thurs., Mar. 25-Apr. 8, 2027, 6:00-9:00 pm. Create A Social Media Crisis Management Plan Prepare for the unexpected and protect your brand in fast-moving digital environments. This course teaches students how to anticipate, identify, and respond to social media crises with confidence. Students will develop a comprehensive crisis management plan, including stakeholder roles, communication protocols, and a clear chain of command. Emphasis is placed on early detection, rapid response strategies, and effective messaging to contain and resolve issues. Through real-world examples, templates, and guided exercises, students will gain practical skills to manage both emerging concerns and full-scale social media crises. CE-COMP 2226PE, $144. 2 Thurs., Apr. 15-22, 2027, 6:00-9:00 pm.
RkJQdWJsaXNoZXIy MTM2NjgzMA==