Business, Work & College Success

To register please call 914-606-6830 and press option 1

Spring 2020

Marketing Your Product or Service

Gain ideas on how to think creatively about marketing your product or service. Learn about new creative marketing techniques to help increase business and build a niche in the marketplace. Make your pitch and marketing campaign differentiating your product form others. Think through an idea touching the emotions and needs of your customers. Think ahead of time about who is your customer and what they want from your product. Bring examples of campaigns you admire. CE-BUS 2119, 3 Tues., Mar. 17-31, 6:30-8:30 pm, KNC-3, $75. M Price. #15513

Personality Types and Effective Communication

Did you ever wonder why you have a hard time speaking to your employer or colleagues? Do you ask yourself, is it me or is it them? A key to being successful is understanding those differences and learn how to assess your own personality type. Gain a better understanding of yourself and what communication styles are most effective for you. Discover how to recognize the personality type of others. CE-COMM 2026, M/T/W, Apr. 6-8, 6:30-9:30 pm, KNC-5, $115. A Bassi. #15198

Body Language and Nonverbal Communication

Did you ever find yourself in a situation where your employer, supervisor, client, or colleague said one thing to you but then did something completely different? One of the keys to success in both personal and professional relationships lies in your ability to communicate well. An important component toward achieving this goal is learning to understand and decode body language. This workshop will enable you to learn to read body language. CE-COMM 2025, 1 Tues., Apr. 14, 6:30-9:30 pm, KNC-2, $40. A Bassi. #15199

Dress for Success for Men and Women

Clothing serves more than just a practical purpose; it is a form of self-expression. People will quickly make assumptions about you based on the clothes you wear. Let your clothing help, not hinder you in the workplace. Learn to understand and define your personal style of work attire. Discover how to dress for your body type and learn important fashion basics, as well as how to make your clothes look more stylish and professional. CE-PRSDV 2170, 1 Tues., Apr. 21, 6:30-9:30 pm, KNC-2, $40. A Bassi. #15200

Business Etiquette

Have you ever felt uncomfortable at a business luncheon or dinner because you did not know what to order, which utensils to use and when, or how to comport yourself? Do you find it difficult to start conversations and mingle at company functions, over business cocktails, and at networking events? Good business etiquette is a key component to advancing your career. CE-BUS 2100, 1 Tues., Apr. 28, 6:30-9:30 pm, KNC-2, $40. A Bassi. #15201

Time Management for Success

Are you feeling overwhelmed with your daily routine or planning a special upcoming event? There are proven and practical time management techniques to alleviate the stress and become more efficient in your daily life. Through simple exercises, learn to establish priorities, identify “time robbers”, and develop an action plan. CE-PRSDV 2150, 1 Sat., Feb. 22, 12:30-3:30 pm, KNC-2, $40. H Cuevas. #15181

Assertive Communication Skills in the Workplace

Are you shy about speaking up? Learn how to successfully communicate by developing winning speech patterns, focusing on the audience, and rehearsing! Discover techniques to get your point across in a credible and self-assured manner. Through simple exercises, learn to voice your opinions, avoid interruptions, and make valuable contributions. CE-PRSDV 2065, 2 Sat., May 2 & 9, 8:00 am-12:30 pm, KNC-2, $95. H Cuevas. #15183

Public Speaking with Ease

Develop proficiency in public speaking through techniques, practice, and feedback. Each participant will deliver five speeches, each falling into a traditionally recognized category: anecdote, informative, persuasive, virtue, and tribute. You will also learn the dramatic art of oral interpretation by reading from prepared texts. CE-COMM 2004, 6 Wed., Jan. 22-Feb. 26, 7:00-9:00 pm, KNC-3, $125. S Horowitz. #15164

The Power of Public Relations

This course focuses on learning the communication skills necessary to create and maintain a positive image for a company or individual. Tools such as press releases, newsletters, public appearances, and the internet will be discussed. Develop skills for working under pressure and answering difficult questions. CE-BUS 2081, 3 Tues., Apr. 7-21, 6:00-8:00 pm, Room TBD, $60. S Slosberg. #15219

Business Writing that Counts!

Make every word count and get the business results you seek! Develop your writing skills for the business world and learn to create documents (proposals, reports, letters, emails, and agendas) that will give you that extra edge in the workplace. Review basic writing concepts (spelling, grammar, and punctuation), and get an overview of the most common business documents. CE-WRITG 2054, 2 Sat., May 2 & 9, 1:00-5:30 pm, KNC-3, $95. H Cuevas. #15184

Summer 2020

Create Success in the Workplace

DISPLACED HOMEMAKERS/PROJECT TRANSITION

Office Technology Training Program for Career Re-Entry

This intensive program provides qualified displaced homemakers the opportunity to learn current, marketable skills to return to the workforce. There is no cost to eligible participants (single parents, widowed, disabled spouse, divorced, separated, unemployed spouse). All applicants must be unemployed or underemployed, and must provide proof of Displaced Homemaker status according to NYS Department of Labor guidelines.

Learn current computer skills:

MS Word
MS Excel
MS Outlook

Learn job search skills:

Resume writing
Interviewing
Online job search
Group & Individual Career Counseling

Contact us to find out if you are eligible for the Displaced Homemaker Training Program; call 914-606-5628 or email PG22@sunywcc.edu.

Career Counseling and Job Search Skills: Individual Sessions

Meet individually with recognized career counselor and job search expert, Nancy Hutter, MA, LMHC, to explore, clarify, and generate your career objectives or develop a strong resume and create a job search plan. A 90-minute session is $135. To schedule your appointment, call 914-606-6528 or email workforceandcommunity@sunywcc.edu.

Public Speaking with Ease

CE-COMM 2004, 5 Tues., June 16-July 21 (skip 7/14), 7:00-9:00 pm, GTW-219, $125. S Horowitz. #5485

Corporate Training

Resources for Business and Management

The Professional Development Center is a great place for you or members of your team to continue their professional development and enhance necessary business skills. Westchester Community College provides high quality programs with convenient and affordable options for workforce development and continuing education.

We offer a variety of training programs which can be customized to your organization’s needs and delivered on your schedule. Flexible options include providing on-site training at your location or the Gateway Center located at our Valhalla campus.

Successful programs include topics related to:

Transforming the Customer Experience
Business Process Management
Essentials of Brand Strategy and Implementation
Change Management & Leadership Development
Supervisory Skills for New Managers
And many others

We also offer professional skills development classes on campus, including:

Essentials of Management
Project Management and PMP & CAPM Prep
Computer Technologies/Office Productivity
Effective Business Communications
Medical Billing / Medical Coding
And many more

For further information regarding the Professional Development Center Contact Jim Irvine, Director of Corporate Education and Continuing Professional Education 914-606-6658, email us at james.irvine@sunywcc.edu or pdc@sunywcc.edu, or visit https://www.sunywcc.edu/pdc

Business Process Management & Improvement

Process Mapping, Modeling and Analysis: Using Process Analysis to Define & Solve Business Challenges

Organizations are a collection of processes. These processes are the business activities performed to produce value, serve customers, and generate income. Managing these processes is the key to the success of your organization. Most organizations are not set up to manage processes instead they manage tasks. Inefficiency and waste become part of the system, they rob your organization of profits, productivity and its competitive advantage. Process mapping shows you the way out. 13 CPEs.

CE-BUS 2105, June 11 & 12, 9:00 am-4:30 pm, Room TBD, $1,095. #5827

Performance Improvement Strategies:

Using Lean, Six Sigma and Reengineering to Improve Business Results

Think about it, all performance improvement methodologies (PDCA, Six Sigma, TQM, reengineering, etc.) have four elements in common: customer value, process maps and measures, root cause analysis and improvement strategies. The tools and other techniques taught in this seminar will enable you to use the right data and right tools to craft the right solution to improve performance. 13 CPEs.

CE-BUS 2112, July 23 & 24, 9:00 am-4:30 pm, Room TBD, $1,095. #5828 For BPM courses, contact Jim Irvine, Director of Corporate Education, 914-606-6658; james.irvine@sunywcc.edu

Professional Development Hours awarded by Association of Business Process Management Professionals/ABPMP. For more details, visit our website at https://www.sunywcc.edu/bmp

PROJECT MANAGEMENT

Exploring Project Management

This seminar provides an introduction to Project Management and the core concepts and best practices used in this discipline. Project management “best practices” will be introduced and put into context through various exercises, scenarios and case studies. The course is a practical workshop and learning by doing is a key component. As such, participants will be asked to work on sample “projects” and be assigned deliverables to produce within a specified timeframe. After each exercise, a review will be conducted offering comments and suggestions for improvement.

CE-BUS 2114, June 4 & 5, 9:00 am-5:00 pm, Room TBD, $675. #5829

BUSINESS WRITING

Communicating Through the Written Word: Applying Effective Writing Skills to Business

To succeed in business today one must be able to write clearly, correctly and concisely and should be able to master all aspects of writing. This includes business letters, cover letters, memos, informal reports, executive summaries, proposals, as well as social media and website copy. Professional credibility can be built or destroyed by the written work that goes out from an office. Good writing is the key to effective communication and being able to produce clearly written communication is a skill that is not only desirable but also essential. Participants will focus on writing clear, concise and effective copy.

CE-BUS 2107, 4 Thurs., May 21 & 28, June 4 & 11, 6:00-8:30 pm, Room TBD, $195. L Geraci-Miranda. #5767

THE WRITING CENTER

Storytelling Workshop

Whether creating flash fiction, a script or a memoir, a writer will need a beginning that hooks, a middle that continues

to engage, and an ending that satisfies. This workshop will support you as you work to create short works, outlines, and/or treatments with audience appeal. Along with the basics, get help to create surprise in plots (true or fictional), appealing characters, and concepts that catch interest. Most of the sessions will be devoted to workshopping writing in a positive and safe environment.

CE-WRITG 2115, 6 Wed., June 3-July 8, 6:00-8:00 pm, KNC-3, $150. P Andrews. #5850

Screenwriting Seminar:

1-Day Crash Course

What makes the difference between films that are phenomenal successes and those that vanish without a trace? The answer lies in the script–the unique combination of artistic vision, exceptional story structure, and original theme. This one-day intensive seminar, taught by a seasoned screenwriter and instructor, will highlight the critical skills and knowledge to make your scripts stand out. Topics include transforming an idea into a story map; formatting a screenplay and using dynamic, specific industry specific language; crafting an engaging and strategically paced narrative structure; and creating compelling characters, settings, and scenes. Includes a brief discussion of the business of film. Brief curated lectures will lead to writing exercises that will allow you to use the tools shared in real time. Bring your lunch.

CE-WRITG 2114, 1 Sat., 11:00 am-6:00 pm, Room AAB-306, $90. C Webster.
Sec. A: July 18. #5866
Sec. B: Aug. 8. #5867

Developing a Web Story Series

Learn how to write episodic stories for the Web and discover how they escape normal commercial constraints in terms of length and content. Writing episodic stories requires attention to factors that will keep audiences coming back for more. Create a premise that is clear and engaging; characters that are memorable, consistent, surprising, and worth caring about; plots that both satisfy and suggest there is more to come. Discover how the stories can be produced as economical fiction podcasts (with audio-only storytelling). This course for writers will be customized to fit the aspirations of the students. The emphasis will be on the stories along with discussion of formats and collaboration.

CE-WRITG 2117, 3 Wed., July 22-Aug. 5, 6:00-8:00 pm, KNC-4, $75. P Andrews. #5851

Building a Compelling Plot

A story’s plot is more than a series of events. To create a cohesive plot, you must understand the relationship between it and other key story elements. Work with award-winning author Barbara Campbell to review the building blocks of plot, analyze scenes, and learn techniques that will turn the events in your story into a compelling journey for characters and readers alike. Students will receive a handout with highlights of course material.

CE-WRITG 2065, 1 Sat., July 18, 9:00 am-12:00 noon, KNC-2, $35 (+ $5 materials fee, payable to instructor). B Campbell. #5509

Writing from the Soul

Writing is an art form about self-expression. Whether you prefer fiction or nonfiction, journal writing or story writing, this course will help unleash your creativity as a writer with a focus on writing descriptive narratives. Using your five senses, learn to create an emotion and a picture in the reader’s mind. Develop a scene in your story or recall a memory you have entered in your journals. Students will share their work with the class. Please bring spiral notebooks or journals, and pens.

CE-WRITG 2106VA, 3 Tues., June 9-23, 6:30-8:30 pm, KNC-4, $65. L Lush. #5536

Write Your Young Adult and Middle Grade Novel

The genre of young adult writing is hotter than ever, but how do you know if your idea fits the genre? What is involved in writing a young adult novel? Where and how do you begin to sell it? Prolific published author Suzanne R shows you practical tips for finding the audience, the form, the voice, and the work tips to get you going. Includes outlining, scheduling, selling, and promoting your work in a combination of lecture and workshop. The time to write that novel is now!

CE-WRITG 2079, 4 T/Th, Aug. 11-20, 11:00 am-2:00 pm, KNC-3, $125. S Weyn. #5542

Write and Publish Kids Books

Have a great idea for a children’s book? That is a terrific place to start, but how do you progress from concept to published product? Go from getting started to the finish line in the world of juvenile publishing by exploring the requirements of every audience–baby board books, first chapter, middle-grade, and young adult–from outlining and writing, to finding an agent and/or publisher, to self-publication.

CE-WRITG 2073, 10:00 am-1:00 pm, KNC-3, $90. S Weyn.
Sec. A: 3 Sat., June 20-July 11 (skip 7/4). #5538
Sec. B: 3 Fri., July 24-Aug. 7. #5539

Making Your First Book Sale

Join award-winning novelist Barbara Campbell to learn how to sell your unpublished novel. In addition to basics like proper manuscript formatting and identifying potential agents and publishers, students will practice writing a winning query letter, developing a hook, and making an “elevator pitch.” Barbara will also share tips on working with agents and editors.

CE-WRITG 2105, 1 Sat., Aug. 1, 9:00 am-12:00 noon, KNC-2, $40 (+ $3.00 materials fee, payable to instructor). B Campbell. #5510

Writing Articles for Fun and Profit

Local publications are always looking for freelance writers. By adding photography to the mix, writers double their value to editors and publishers. The Internet and digital media have multiplied the opportunities and need for writers. Aspiring writers will learn how to apply to the thousands of writing opportunities open to them, while writers already engaged in writing projects can encourage others through networking while finding new outlets for their work.

CE-WRITG 2071, 2 Mon., June 1 & 8, 6:30-8:30 pm, KNC-2, $60. T Riley. #5484

Westchester Community College, State University of New York