5 professional journals, like the Monthly Labor Review (www.bls.gov/mlr), a sign in a restaurant window and other public announcements. Traditional newspaper ads and online listings often overlap. Many newspapers make employment ads available by electronic means in addition to printing them on paper. Use the newspaper wisely: 1. Review the type of trade or business that interests you. Classified and online ads should be used daily in your job search. However, they are not your only means of locating job openings so do not spend all of your time reviewing them. Be aware that most professions publish trade journals or newsletters about their activities. Most publications carry classified ads and are an excellent resource in looking for the job you want. 2. One newspaper is not enough. Many people read only one newspaper, but there are many available. Surrounding communities also have newspapers with classified ads. Arrange to read three to five different papers. Your local library should have copies of regional newspapers if you do not wish to purchase them. 3. Do what the ad asks. If the ad provides a phone number to call, you should use it. If the add states, “No phone calls please,” do not call. If you do, you may lose an opportunity to apply for the job. If an address is provided, send a cover letter and a resume. RESEARCH BUSINESSES Most businesses have a website with a section for career opportunities. It is essential that you research the organization before you write a cover letter and resume or attend an interview. You can find potential employers in the New York State Business Directory. Use the Business Directory to obtain the name, address and contact information for businesses most likely to employ people in your desired occupation or industry. Employment levels at more than 663,000 firms in New York State were compared with statewide employment patterns for hundreds of occupations in order to identify potential employers in your field. Use the Business Finder (https://dol.ny.gov/potential-employers) to find contact information for nationwide businesses. RESEARCHING THE BUSINESS CAN HELP • Identify companies that may be hiring in your field • Focus your job search on employers whose values reflect yours • Learn about the potential growth of businesses and industries • Target your cover letter and resume • Understand how to apply your skills in a new field • Find hidden job markets • Prepare for a job interview WHAT TO RESEARCH • The primary mission of the company • Company goals and priorities • Services or products that are provided • Latest annual sales or other revenue information • Major competitors • Work environment or structure • Important issues about the industry • Job opportunities WHERE TO RESEARCH • Company website • Business Review magazine • Employee biographies • Internet search engines (e.g., Google) • Social Media platforms • Informational interviews • Local library • The New York State Department of Labor website • Annual reports • Press releases
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