9 WHAT YOUR PITCH MUST CONTAIN A “HOOK:" Open your pitch by getting the person’s attention with a “hook” – A statement or question that makes the person interested and makes them want to hear more. ABOUT 150-225 WORDS: Your pitch should go no longer than 60 seconds. PASSION: Be energetic and enthusiastic. Having a prepared elevator pitch can also help you overcome networking or interviewing anxieties. An elevator pitch is helpful in writing cover letters. Different pitches might be necessary for different audiences. Practice and rehearse your pitch so that you can easily deliver it when given the opportunity to do so. STEPS TO DEVELOP AN ELEVATOR PITCH An elevator pitch is a brief, prepared and rehearsed marketing tool to showcase your skills, abilities and professional expertise. To create your pitch, write a list of: • Your areas of expertise • Your strengths and accomplishments • How you have grown professionally throughout your career • Personal traits that make you unique • What attracts you to this company PRIORITIZE YOUR POINTS Include a statement or question that makes a listener want to hear more. An elevator pitch is an overview of your skills, strengths and professional experience. It is designed to get a conversation started. The point of an elevator pitch isn’t to get into every detail. Your goal is to make sure the person understands what you are talking about and why they should listen to you. I AM/I HAVE EXPERIENCE AS: Add your profession or job title. WITH EXPERTISE IN: Your top skills, talents, abilities or knowledge. MY BACKGROUND INCLUDES: Your industry, department or type of company or services. MY UNIQUE QUALITIES ARE: Your marketable traits and characteristics. TAG LINE: Memorable closing statement. PRACTICE I AM Your profession or job title WITH EXPERIENCE IN Your top skills, talents, abilities or knowledge MY BACKGROUND INCLUDES Your industry, department or type of company or services MY UNIQUE QUALITIES ARE Your marketable traits and characteristics TAG LINE Closing statement that’s memorable
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