Westchester Community College’s tagline, “Building Minds. Building Futures.” is a powerful reflection of our mission. The slogan emphasizes our key qualities and conveys institutional pride. The college community is encouraged to use the slogan on marketing materials and communications. Featuring the slogan alongside success stories of students and faculty supports the tagline and affirms its message.
Using the College’s Slogan
The graphical representation of the slogan should be used to ensure consistency when using the slogan as a stand-alone element. When using the slogan as part of a sentence, the preferred format is to use a colored, italic font to distinguish it from the surrounding text. Be sure to maintain the capitalization of each of the key words. Do not alter the language of the slogan in any way. Punctuation within the slogan can be omitted or replaced as necessary for proper grammar.
No matter where you live, Westchester Community College is just around the corner, Building Minds, Building Futures.
Professor Frank Allen works hard Building Minds, Building Futures at Westchester Community College.
Approved Alternate Slogan
When marketing for Workforce Development and Community Education, and to adult student target demographics, the college may use an alternate variation of the slogan: Enrich Your Mind. Enhance Your Future. This is the only approved variation of the slogan. This alternate slogan may only be used with permission from the Office of Creative Communications.
Visit the Downloads and Resources page for graphical versions of the slogan suitable for print and online use.
Need help regarding the slogan? Please visit the Contact page of the Style Guide for a list of offices that can assist you.