Video content should be a reflection of the Westchester Community College brand. Messaging, storytelling, composition, and lighting are a few important elements to keep in mind when producing videos. Poorly produced videos negatively impact perceptions of the college. It is also important to be aware of copyright and licensing. Never use images, music, or footage that you do not have the rights to use.
Video Production Tips
- Tell a clear story with your video. Stay focused. Brevity is key for social media: ten seconds to two minutes is enough to make an impact.
- Production value can make or break a video. Well framed and lit footage with properly recorded audio reflects the quality of Westchester Community College.
- Editing should be purposeful and should not distract from the message.
- Text should be set in one of the approved typefaces. This applies to titles, lower-thirds and any other on screen text.
Do you have an idea for a video to promote your program, your department’s services, or a college event? Email us at firstname.lastname@example.org to discuss your video idea.
Please note that submitting a request does not guarantee video coverage and that requests are handled based on priority and available resources.
Need help regarding video? Please visit the Contact page of the Style Guide for a list of offices that can assist you.