Improper Logo Use

Logo Display Tips

When using the college logo, it is vital to display it properly. Refer to the Logo page for the full guidelines on logo use. These tips will help you avoid common mistakes:

• Do not alter or recreate the logo for your own use. Use the files provided on the Downloads and Resources page or visit the Contact page to reach out to the Office of Creative Communications for help.
• The logo should not be scaled out of proportion or rotated in any manner.

Common Mistakes

The following are examples of common mistakes to look out for when displaying the logo:

Do not scale the logo disproportionately. The blocks should remain square when scaled. The text should also remain proportional when scaled.

Do not add text to the logo.

Do not remove text from the logo.

Do not alter the typeface.

Do not alter the placement of the text.

Do not alter the symbol portion of the logo. Ensure that the blocks are square and properly spaced. There should be equal white space on the sides of each block.

Do not reduce the logo to the point where the text is illegible. The minimum size for printed pieces should be 2″ wide from the edge of the blocks to the edge of the text.

Do not display the full-color logo on colored backgrounds or paper. The full-color logo should be displayed on a white background. Use the alternate one-color or grayscale logos available on the Downloads and Resources page for special cases where a colored background is required.

Do not modify the full-color logo in order to print one-color garments such as t-shirts. Use the alternate one-color logos available on the Downloads and Resources page.

Contact

Need help regarding logo use? Please visit the Contact page of the Style Guide for a list of offices that can assist you.