THE DECA FASHION CLUBEvents

RE-INVENTING STYLE – a DECA Fashion Club Production

A day of learning, fashion and fun was held at the Student Center on Thursday, November 19, 2009 from 9 a.m. to 5 p.m. Hands-on styling workshops and lessons on how to shop luxury for less, understand quality differences and designer secrets, this was a day of lectures and panels featuring insider perspectives on styling and fashion. “Our conference will educate everyone with an interest in fashion how to learn from historical styles of past decades, look and dress their best, shop their closet for classic items and explore their styling talent” said Professor Fein, the Chairperson of the College’s Fashion Merchandising Program and advisor to the DECA Fashion Club.

An array of events and seminars were held at the Student Center and Business Auditorium located at the college campus. The day was kicked off with a “Breakfast at Tiffany’s” morning fashion show sponsored by Berkeley college, a guest fashion editor and style blogger, Ann-Marie Scali morning and shop luxury for less with real stylists. Professor Fein gave a short presentation after breakfast was served and Melanie Santoriello from FIT’s Textile Marketing program kicked off the day with advice on succeeding in the fashion industry. Each attendee was given a very nice bag filled with “goodies” generously donated by Scoop, Cotton Incorporated and Ryan and Jane accessories. There were a lot of students attending from local high schools including Northern and Southern BOCES and Fox Meadow.

The Reinvention of Style Luncheon and fashion show celebrated the looks and style icons of the past with an inspiring speech by Sandy Hapoienu, Editor/Stylist/Fashion Consultant and an introduction by our very own alumni, Gady Alcantara, who now has her own boutique company specializing in events and productions (Gady Inc.)
There were afternoon workshops on fashion design, fashion merchandising and fashion styling which gave fashionista’s a sampling of everything fashion! Workshops included a hands-on Textiles style one by Ron Burg, Fashion Executive and President, Infinite Designs and a jewelry design presentation by Andrea Russell, President of One of Kind Creations.

Special Guests included Seniors from the Mt. Kisco and Pleasantville Senior Centers who got fabulous makeovers by celebrity makeup artist, Jay from Mac Cosmetics and Nordstroms. The day ended with a Ben and Jerry’s ice cream party, sponsored by LIM College.

All proceeds from the event were to benefit the “Learning Never Goes Out of Fashion” Scholarship Foundation at SUNY Westchester Community College.