The Marketing Program

Welcome to the Marketing program at Westchester Community College where creativity and business savvy intersect. Think of the Marketing program as an idea lab where students are challenged to imagine, develop and build new product concepts for the 21st century. Along the way, you will learn the necessary theory, skills and tools to put your ideas in motion. Whether you are digging into the mind of your target consumer, planning an advertising campaign to launch your new product or estimating your costs and profits, you will find the team based approach a supportive and rewarding experience. Read on to find out more about our classes, students, internships, clubs and transfer opportunities.