Welcome to MKT 101.
This is the first step to your journey of exploring the wonderful field of Marketing.
We encourage you to consider the study of Marketing here at Westchester Community College; we offer both a Marketing AS degree and a Marketing AAS degree. Both semester course plans are attached to guide you in completing these degrees. Since you are taking Marketing 101 in your first semester, you can easily follow course sequencing to keep you on track for a successful graduation.
We want you to know that Westchester Community College has a reputation throughout academia for producing outstanding Marketing graduates – graduates who frequently transfer into the leading B-Schools in the country, like NYU, Pace, Iona, Baruch, Fordham University and FIT’s Marketing Specialty Degrees to complete Bachelor degrees after leaving Westchester Community College. You will be able to move on to at least six four- year college and enter with junior status, transferring your two-year degree in full, since we have “Transfer Agreements” with many colleges. Typically, 62 of your credits earned at Westchester Community College will move with you to your four-year college if you remain in the same program.
We have outstanding marketing faculty, all of whom have had real world experience. With the guidance of your professors, you will be challenged to apply the theories of consumer behavior, market research, sales management and marketing management using case study methods. In this process, students will be exposed to the most current market research software to ensure their technical knowledge meets industry standards while increasing their job placement opportunities. Our alumni have told us that their team projects at Westchester Community College have helped network, achieve placement in top-notch schools and land desirable jobs after graduation.
- We have a Marketing internship option and Career Center which can help you find internships and part time employment. Register for a three credit class (MKT 239-#81518) and get course credit for working! Contact Professor Fein for more information @ Phyllis.Fein@sunywcc.edu and to see if you qualify.
- We also have the expertise of an outstanding completion coach who can guide you with any challenges you may have in navigating the WCC system. Contact him at Joseph.Dirago@sunywcc.edu.
- We encourage you to join the American Marketing Association as a student: https://www.ama.org/membership/Membership-Benefits/Pages/Student.aspx> We hope to start an AMA collegiate chapter at WCC soon!
- We encourage you to sign up for the many free training tools that will help market you such as Google Analytics training: https://analyticsacademy.withgoogle.com/
The Marketing Teaching team at WCC
For further information, contact the curriculum chairperson: Phyllis Fein
The Gateway Building Office #350 or email at Phyllis.Fein@sunywcc.edu
For complete program description, requirements, career path and transfer opportunities: