Julio A. Rodriguez Rentas
Phone: (914) 606-6565
Office location: Hankin Academic Arts (HAAB) #212
Department of Communications, Journalism and Media Arts
School of Arts, Humanities & Social Sciences
Master of Arts in Media and Communications
Dyson College of Arts & Sciences, Pace University—Westchester
Bachelor of Business Administration
Lubin School of Business, Pace University—New York City
Courses Taught: (if extensive, please focus on recent courses):
COMM 109 Speech Communication
COMM 101 Understanding Mass Media
COMM 115 Group Discussion and Decision-Making
Publications and Presentations: (if extensive, please focus on recent work):
Recent Papers Presented
Rodriguez-Rentas, J., Sugerman, R., Ziek, P. (2017, October) Positive Psychology, Appreciative Inquiry and Higher Education. 75th Anniversary Conference for the New York State Communication Association (NYSCA), Callicoon, NY.
Smulowitz, S., Ziek, P., Rodriguez-Rentas, J. A., Pappalardo, R. (2014, November) Corey Booker, Events and Public Relations: A Case Study on Spurring Urban Revitalization. Pre-Conference on Communication, Health and the Quality of Life in Urban Areas, National Communication Association (NCA) 100th Annual Convention, Chicago, IL.
Rodriguez-Rentas, J. A. (2014, March). A Study of College Student Communication Preferences and its Implications on Online Education. Paper presented at the Media Literacy Research Symposium, Fairfield, CT.
Recent Peer-Reviewed Publications
Rodriguez-Rentas, J. A., & Pappalardo, R. (2016). I’m a Star. Give Me an ‘A.’. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Sport Communication. (pp. 232-238). Dubuque, IA: Kendall Hunt Publishing.
Rodriguez-Rentas, J. A., & Ziek, P. (2016). The Corporate Social Responsibility Save. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Sport Communication (pp. 172-175). Dubuque, IA: Kendall Hunt Publishing.
Pappalardo, R., Rodriguez-Rentas, J. & Ziek, P. (2015) Roadmap to CSR Success: 5 Steps to an Effective Cause Related Marketing-Based Initiative. CSR & Green PR Strategies and Tactics. New York: PR News Press.
Rodriguez-Rentas, J. A., Kirshbaum, C., Ziek, P. (2015). An Investigation of Educational Student Services Reputation and Internal Stakeholders. Change Management: An International Journal (formerly International Journal of Knowledge, Culture and Change in Organizations), 14(2). Champaign, Ill.: Common Ground Publishing, LLC.
Rodriguez-Rentas, J. A. (2014). Communication Preferences in Higher Education. Academic Exchange Quarterly, 18(3), 925. (Fall 2014).
Rodriguez-Rentas, J. A., & Ziek, P. (2014). Can Superman win this one?. In J. S. Wrench, D. Flayhan, & J. Schuman (Eds.), Casing Public Relations (pp. 192-196). Dubuque, IA: Kendall Hunt Publishing.
Institution Service or Academic Service:
Academic Technology Committee (ATC)
Institutional Review Board (IRB)
Connections Faculty/Student Mentor Program
Memberships and Professional Associations:
National Communication Association (NCA)
New York State Communications Association (NYSCA)
Specialization/Areas of Research Interest:
Strategic communications; integrated marketing; public relations; website re-development; digital media; graphic design; social media; course development; online teaching
Julio A. Rodriguez-Rentas is an instructor in the Department of Communications, Journalism & Media Arts in the School of Arts, Humanities & Social Sciences, at the State University of New York (SUNY)—Westchester Community College. Prior to that, he has served as adjunct instructor in the Department. Professor Rodriguez also has an adjunct teaching appointment at the graduate level at Iona College (New Rochelle, NY), where he developed a new course that was made mandatory for all students in the Mass Communication Department. He has also taught at Pace University (Pleasantville, NY) and Western Connecticut State University (Danbury, CT). Professor Rodriguez also has extensive experience training faculty and staff. In a previous full-time capacity, he facilitated numerous individual and group training workshops assisting faculty and staff in their online course instruction, teaching pedagogies and instructional technologies across all of Pace University’s campuses in New York City and Westchester County.
Throughout his professional career, he has worked on staff and/or as a consultant to a variety of institutions such as nonprofit community organizations; an NGO bank corporation; an advertising agency; a regional dance company; a law school; a private national university; and most recently at New York Medical College (Valhalla, NY), where he was brought on to manage its website redevelopment project and strategic integrated marketing initiatives.
Professor Rodriguez continues to publish and presents at a number of local, regional and national conferences on research topics. He is a member of the National Communication Association (NCA), New York State Communication Association (NYSCA), and the New Jersey Communication Association (NJCA). Professor Rodriguez holds a Bachelor’s in Business Administration as well as a Master’s degree in Media Communication.