Marketing Course Descriptions

A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research. Class hrs. 3.

This course explores the importance and role of the professional sales associate, principles and techniques of selling, analysis of characteristics of a good sales associate; study of psychological principles of selling; application of the principles; wholesale, specialty and retail sales associates, career opportunities for the professional sales associate. Involves four selling presentations by the student. Class hrs. 3.

Co-op courses are designed to promote career awareness through cooperative work experience in a specific field. Students integrate classroom theory with a monitored and supervised work experience. Periodic meetings with faculty advisor and written assignments are required. 225 work hours required. Prerequisite: Approval of Curriculum or Department Chair; GPA of 2.5 or higher; 9 earned credits in curriculum-required courses and 3 credits in ENG 101 Composition & Literature I or equivalent for a total of 12 credits; and a major declared in this specific curriculum. For MKT 131, MKT 130 is required.

Basic consideration of policies and procedures affecting the application of basic marketing principles to all elements of the marketing mix. This includes research, new products, selections of the channels of distribution, pricing, merchandising, and the legal aspects of marketing. Class hrs. 3. Prerequisite: MKT 101 Marketing.

Development and social importance of advertising; economic and legal aspects; psychology of advertising; the advertising agency and how it works; the advertising manager; major media: newspapers, magazines, radio and television; types of copy; advertising campaigns, research pertinent to advertising effectiveness; analysis of topography media, production, and appropriateness of advertising. Class hrs. 4. Prerequisite: MKT 101 Marketing or permission from the Curriculum or Department Chairperson.

An interdisciplinary approach to the study of consumers and decision-making processes for the purpose of systematically defining the organization’s target market. Emphasis on understanding behavioral models with managerial and marketing implications. Class hrs. 3. Prerequisite: MKT 101 Marketing.