International Business Course Descriptions

This survey course in international business is designed to examine the basic issues concerned with international trade characterized by rapid change in worldwide political, economic, technological, and cultural environments. While the course focuses on management and financial practices, specific topics, e.g. the scope of international business; the multinational firm; government policies; products and manufacturing; and documentation are explored. Class hrs. 3.

Utilizing concepts learned in basic marketing and international business, students explore the significant marketing problems related to the global market. Social, economic, political, and legal restraints are analyzed. Market research, product constraints, pricing, distribution, and promotion are studied in depth. Class hrs. 3. Prerequisite: MKT 101 Marketing or INB 101 International Business.