Division: Business, Behavioral/Social Sciences, Public &
Human Services
Academic Dept: Business
Curriculum Chair: Prof. Diedre Verne
Tel: 914-606-6219
Program Description:
The marketing curriculum
offers a wide range of courses designed to prepare students to enter the
business world directly upon graduation or to continue their education
at four-year colleges and professional schools. Students have the
opportunity to use our Marketing Lab, which provides the latest
technology and environment for effective teaching, learning, and
understanding of the real world of business and marketing. Students will
be involved in developing marketing plans, creating advertising,
presenting sales presentations and participating in both group and
individual projects designed to enhance their skills. Our graduates seek
work in the fields of selling and product management, advertising and
promotion, as well as market research and public relations, and the
world of E-commerce and E-business.
Recommended Full-Time
Semester Plan
The curriculum chairperson for this
program
recommends taking the courses for this degree in a particular order.
Click the button above for recommended semester-by-semester layout of
the classes needed to complete this program.
Program
Descriptions Table of Contents
|
 |
|
|
Core Requirements
|
Credit Hours
|
| ENG 101, 102 Comp & Lit I & II |
6 |
|
Mathematics* |
3-4 |
| Science |
3-4 |
|
Math/Science |
3-4 |
Behavioral Science,
Humanities
& Social Science
choose one course from any two
areas for total of...** |
6 |
|
COMM 109 Speech Communications
|
3 |
| Phys. Ed. (1 health/fitness, 1
sport)*** |
2 |
| Total
|
26-29 |
| |
|
Degree
Requirements
|
Credit Hours
|
| MKT 101 Marketing |
3 |
MGT 101
Business Organization
and Management |
3 |
| MKT 103 Principles of
Selling |
3 |
| DP 103
Computer Info Systems |
3 |
| MKT 201 Marketing Mgt.
|
3 |
| MKT 203
Advertising |
4 |
| ACC 119 Financial
Accounting |
4 |
| ACC 120
Managerial Accounting |
4 |
MGT 205 Human
Resources
Management |
3 |
| Business Electives**** |
3 |
Electives
to reach at least
minimum total |
2-5 |
| Total |
35-38 |
| Minimum Total
Credits |
64 |
| |
|
|
* Recommended: MATH 113 Statistics
** Recommended for transfer students: ECON 101
Macroeconomics and ECON 102 Microeconomics.
*** Or course “Health & Sports for Life,” 2
credits.
****
Recommended: MGT 201 Principles of Management, INB 120 International
Marketing, RET 103 Retail Management, MKT 207 Consumer Behavior, and MKT 130
Marketing Co-Op.
|
|
