Consistent use of language is a crucial component of presenting a unified and cohesive identity. Messaging should reflect the college’s mission and be used across the institution for all media and for all audiences.
It is important to be aware of copyright and licensing. Never use text that you have not secured the rights to use. Avoid plagiarism by paraphrasing, citing, and quoting properly. For help, you may contact the college’s Digital Copyright Committee at firstname.lastname@example.org.
Need help regarding on-brand messaging? Please visit the Contact page of the Style Guide for a list of offices that can assist you.